---
title: Core
seo_title: Core | Automated category, RGM and field sales analytics | Advise
description: Your EPOS, panel, loyalty and price-and-promo data harmonised into one view, with category, revenue growth and field sales analytics ready-made.
slug: /core
template: tier
tier: core
hero_animation: core
cta_primary: { label: Book a demo, href: "/demo" }
cta_secondary: { label: Try the Playground, href: "/try" }
schema: SoftwareApplication
related: [core]
---

# Core

**Automated analytics for CPG. One version of the truth, already built.**

Core takes every data source your commercial team works from, harmonises it into one view, and gives you the analytics a category team would otherwise spend months building. There's no BI project and no spreadsheet blending. Your teams and your retailers work from the same numbers.

## What changes

| Before | With Core |
|---|---|
| Days each month pulling, cleaning and reconciling files | Data arrives coded, matched and current |
| Different numbers in sales, finance and category | One version of the truth everyone works from |
| Reports rebuilt for every retailer ask | Retailer-ready views in a few clicks |
| Finding out about a problem at month end | Spotting it the week it happens |

## Category Intelligence

Total visibility from category to product to store.

- Category and brand trends, market segmentation and drivers
- Brand and SKU trackers, product performance trending
- Price vs volume, promotion impact
- Store performance and product portfolio management
- New product launch evaluation
- Range reviews built on data the buyer trusts

## Revenue Growth Management

Price and promotion decisions with the cause and effect shown.

- **Pricing overview:** every price increase, decrease and delist across the market
- **Promotion ROI:** base vs incremental for every promo cycle, calculated automatically
- **Price architecture and banding:** your pricing curve against competitors
- **Market volatility:** how often competitors move price
- **Promotion calendar:** heatmaps of promotional intensity
- **Before and after analysis:** isolate the effect of a price change

Competitor prices and promotions are captured daily from retailer websites and matched to your sales.

## Intelligent Field Sales

Close the loop between head office strategy and store execution.

- **Sales Assist app** (iOS and Android): store goals, audits, photos and orders
- **Availability map:** stock issues by region at a glance
- **Route compliance:** visits against the journey plan
- **Store rankings:** where to place a new listing
- **Store overview:** sales history, gaps and visit notes for every store

## You are in control {#control}

The data is yours, and so is the way it's organised and who gets to see it. Admins run both from inside Advise, with no ticket to us.

### Your products. Your attribution.

Manage your global product attribution in one place: your category and brand hierarchies, and as many attributes as your business needs. Change a hierarchy and it flows through every dashboard overnight. The rules-based auto coder codes new and unmatched SKUs against your rules, so your coding coverage keeps rising as new lines arrive.

<div class="ctl ctl-prod" role="img" aria-label="Product attribution: category, brand and product hierarchies plus unlimited attributes, with an auto coder raising coding coverage">
<div class="ctl-card"><p class="ctl-k"><i style="--d:var(--cyan)"></i>Category</p><p class="ctl-tree"><span>Division</span><span>Super Category</span><span>Category</span><b>Sub Category</b></p></div>
<div class="ctl-card"><p class="ctl-k"><i style="--d:#a07bff"></i>Brand</p><p class="ctl-tree"><span>Owner</span><span>Super Brand</span><span>Brand</span><b>Sub Brand</b></p></div>
<div class="ctl-card"><p class="ctl-k"><i style="--d:var(--pink)"></i>Product</p><p class="ctl-tree"><span>Product</span><span>SKU</span><b>EAN</b></p></div>
<div class="ctl-card ctl-wide"><p class="ctl-k"><i style="--d:var(--orange)"></i>Attributes <em>No limit on attribute levels</em></p><p class="ctl-chips"><span>Supplier</span><span>Quality Tier</span><span>Occasion</span><span>Pack Format</span><span>Pack Size</span><span>Pack Type</span><span>Flavour</span><span>Calorie Count</span><span>Promo Pack</span><span>Product Image</span><span class="own">+ Your own</span></p></div>
<div class="ctl-card ctl-wide ctl-auto"><p class="ctl-k"><i style="--d:#7ed957"></i>Auto coder</p><p>New and unmatched SKUs are coded against your rules on every data drop. You review the exceptions, and coverage keeps climbing.</p></div>
</div>

### Your people. Your rules.

Admins decide who gets in, which markets and data sets each person opens, and what each role allows, down to retailer, category and measure. The built-in usage report shows how the platform is being used: requests, exports and shares by module, so you can see adoption and act on it.

<div class="ctl ctl-ppl" role="img" aria-label="User management: manage users, markets and data sets, role-based access and a usage report">
<div class="ctl-card"><p class="ctl-tag">Who</p><p class="ctl-h">Manage Users</p><p>Invite users and set their role and department.</p></div>
<div class="ctl-card"><p class="ctl-tag">What</p><p class="ctl-h">Markets and data sets</p><p>Choose what each person opens.</p></div>
<div class="ctl-card"><p class="ctl-tag">Usage</p><p class="ctl-h">Usage Report</p><p>Requests, exports and shares by module.</p></div>
<div class="ctl-card ctl-wide"><p class="ctl-tag">Roles</p><p class="ctl-h">What each role allows</p>
<table class="ctl-mx"><thead><tr><th></th><th>Insight</th><th>Sales</th><th>Finance</th></tr></thead><tbody>
<tr><th>Retailers</th><td class="f">Full</td><td class="s">Scoped</td><td class="f">Full</td></tr>
<tr><th>Categories</th><td class="s">Scoped</td><td class="f">Full</td><td class="f">Full</td></tr>
<tr><th>Measures</th><td class="f">Full</td><td class="s">Scoped</td><td class="f">Full</td></tr>
<tr><th>Trade terms</th><td class="n">None</td><td class="n">None</td><td class="f">Full</td></tr>
</tbody></table></div>
<p class="ctl-sec"><b>Security</b><span>SSO (SAML 2.0)</span><span>Two-factor sign-in</span><span>Access logging</span><span>AI inside your access</span></p>
<p class="ctl-note"><em>Example roles. You define your own.</em> <a href="/trust#access-control">How access is secured</a></p>
</div>

## What it runs on

Core is the analytics layer of the [Advise Engine](/engine). Add [Intelligence](/intelligence) to ask questions of it in plain English.

## Proof

<div class="tqs one"><figure class="tq"><img class="tq-logo" src="/img/kinisla.png" alt="Kinisla" loading="lazy"><blockquote><p>By significantly reducing the manual effort previously required to consolidate data and manage reporting through spreadsheets, the platform has saved considerable time across the business. More importantly, it has allowed our teams to spend less time gathering data and more time generating actionable insights and driving strategic execution.</p></blockquote><figcaption><img class="tq-photo" src="/img/people/olga-mulvey.jpg" alt="Olga Mulvey" width="64" height="64" loading="lazy"><span><b>Olga Mulvey</b>Category Controller UK/I, Kinisla</span></figcaption></figure></div>

> "A data-driven organisation is one where everyone in the business can access and manipulate the data… where everyone is working off one version of the truth."
> Stephen O'Neill, Head of Category & Insight, O'Brien Fine Foods

**+88** Net Promoter Score