---
title: Customers
seo_title: Advise customers | Case studies from CPG brand owners
description: How brand owners including Tirlán and Britvic Ireland use Advise to plan pricing and promotions, sharpen range and execution, and decide faster.
slug: /customers
template: listing
collection: customers
cta_primary: { label: Book a demo, href: "/demo" }
cta_secondary: { label: Read the news, href: "/news" }
schema: CollectionPage
related: [customers]
---

# Customers

Brand owners across Ireland and the UK run their commercial decisions on Advise, including about a third of Ireland's Top 100 Brands.

## Trusted by

Coca-Cola HBC · Kinisla · Tirlán · Dr. Oetker · Birds Eye · Pilgrim's · Kopparberg · Bazooka Candy Brands · Tayto Snacks · O'Brien Fine Foods · Green Isle Foods · Richmond Marketing

## In their words

<div class="tqs"><figure class="tq"><img class="tq-logo" src="/img/cchbc.png" alt="Coca-Cola HBC" loading="lazy"><blockquote><p>By democratizing data access and creating a single source of truth, Advise has helped improve alignment across functions, reduce manual reporting requirements and increase confidence in the insights used to drive business decisions.</p></blockquote><figcaption><img class="tq-photo" src="/img/people/richard-harten.jpg" alt="Richard Harten" width="64" height="64" loading="lazy"><span><b>Richard Harten</b>Market Insights Manager, Coca-Cola HBC</span></figcaption></figure><figure class="tq"><img class="tq-logo" src="/img/birdseye.png" alt="Birds Eye" loading="lazy"><blockquote><p>The Advise platform is incredibly user-friendly, with clear, digestible insights for everyone. It's been a real game changer.</p></blockquote><figcaption><img class="tq-photo" src="/img/people/kathy-odonnell.jpg" alt="Kathy O’Donnell" width="64" height="64" loading="lazy"><span><b>Kathy O’Donnell</b>Senior Category Manager, Birds Eye</span></figcaption></figure><figure class="tq"><img class="tq-logo" src="/img/kinisla.png" alt="Kinisla" loading="lazy"><blockquote><p>By significantly reducing the manual effort previously required to consolidate data and manage reporting through spreadsheets, the platform has saved considerable time across the business. More importantly, it has allowed our teams to spend less time gathering data and more time generating actionable insights and driving strategic execution.</p></blockquote><figcaption><img class="tq-photo" src="/img/people/olga-mulvey.jpg" alt="Olga Mulvey" width="64" height="64" loading="lazy"><span><b>Olga Mulvey</b>Category Controller UK/I, Kinisla</span></figcaption></figure></div>

<div class="tqs two"><figure class="tq"><img class="tq-logo" src="/img/tirlan.png" alt="Tirlán" loading="lazy"><blockquote><p>To produce that detail with third-party EPOS data, you'd be looking at around an hour. With Advise, it's literally a few clicks and you're there.</p></blockquote><figcaption><span><b>Category Manager</b>Tirlán</span></figcaption></figure><figure class="tq"><img class="tq-logo" src="/img/obff.png" alt="O'Brien Fine Foods" loading="lazy"><blockquote><p>Lots of companies say they are data driven, but that is not true. A data-driven organisation is one where everyone in the business can access and manipulate the data to make timely, efficient decisions relevant to their area and to the business as a whole.</p></blockquote><figcaption><span><b>Stephen O'Neill</b>Head of Category and Insight, O'Brien Fine Foods</span></figcaption></figure></div>

**26×** client ROI in mid-tier deployments
**1 in 3** of Ireland's Top 100 Brands use Advise

## Voice of the Customer {#voice-of-the-customer}

We asked our customers how they thought we were doing. We were surprised by the results.

**+88** Net Promoter Score, against an industry average of +44
**88.9%** customer satisfaction with the Advise team
**83.8%** customer satisfaction with the platform

<div class="vocq"><blockquote><p>Speed, agility and ease of use of the platform.</p></blockquote><blockquote><p>The insights are so powerful.</p></blockquote><blockquote><p>Lovely, willing and able. They deliver on what they say.</p></blockquote><blockquote><p>Ease of use and confidence in the accuracy of the information has been a huge benefit.</p></blockquote></div>

[Watch the Voice of the Customer video](/videos/voice-of-the-customer)

## Case studies