---
title: How Britvic Ireland turned strategy into measurable results
seo_title: Britvic Ireland case study | Range, promotions and field execution | Advise
description: Britvic Ireland used Advise to sharpen commercial priorities, improve in-store execution and make trade spend more efficient across sales and category teams.
slug: /customers/britvic
template: case-study
date: 2026-02-24
category: Customer story
client: Britvic Ireland
glance:
  - [Client, "Britvic Ireland, soft drinks"]
  - [Teams, "Sales, category and field sales"]
  - [Focus, "SKU optimisation, pricing and promotions, field execution"]
  - [Advise modules, "Category Intelligence, Revenue Growth Management, Intelligent Field Sales"]
cta_primary: { label: Book a demo, href: "/demo" }
cta_secondary: { label: See Intelligent Field Sales, href: "/core#intelligent-field-sales" }
schema: Article
tags: [customers, core]
---

# How Britvic Ireland turned strategy into measurable results

**One set of numbers from the category plan to the store shelf.**

Britvic Ireland's sales and category teams used Advise to agree their commercial priorities, act on them in store, and see which trade spend was paying back.

## The challenge

A soft drinks portfolio lives or dies on availability and velocity in every store. Britvic Ireland's teams needed to know which SKUs to prioritise, which prices and promotions were working, and whether the plan was actually being executed on the shelf. That meant the category team, the sales team and the field team all working from the same picture.

## What Britvic Ireland did in Advise

- **SKU optimisation:** range decisions grounded in rate of sale and distribution by retailer and store
- **Pricing and promotions:** which prices and mechanics drove incremental volume, and where trade spend was being wasted
- **Field execution:** store-level priorities for the field team through the Sales Assist app, with real-time reporting back to head office on availability and compliance

## The results

- **Sharper commercial priorities**, agreed across sales and category teams
- **Better in-store execution**, with the field team focused on availability and velocity
- **More efficient trade spend**, with clearer ROI on promotions
- **Faster decisions**, because everyone worked from one version of the truth

## See it on your own portfolio

See Advise in its full glory in a 30-minute demo.

[Book a demo](/demo) · [Read more customer stories](/customers)