---
title: The data is no longer the differentiator. The decisions are.
seo_title: Advise | Decision intelligence for CPG
description: "A seismic shift in CPG workflow automation: every commercial team on one unified platform, with automated AI workflows from retail data to decisions."
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cta_primary: { label: Book a demo, href: "/demo" }
cta_secondary: { label: See our AI in action, href: "/intelligence#video" }
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intro_video: { bunny: 84a38d5f-6e79-4aeb-8478-8be62296b32c, title: "Advise in 90 seconds", text: "One source of truth for your retail data, ready-made dashboards, and AI that explains them.", page: /videos/advise-introduction }
---

# The data is no longer<br>the differentiator. *The decisions are.*

A seismic shift in CPG workflow automation. Advise harmonises your retail data into one view and runs automated AI workflows on top of it, bringing every commercial team, from the insights lead to the commercial director, onto one unified platform.

[Book a demo](/demo) · [See our AI in action](/intelligence#video)

## One empty shelf, followed all the way to a decision {#story}

1. **Store 41 of 102, Tuesday 08:40.** Four facings of Kestrel Energy 250ml are empty. The shopper takes a rival can.
2. **The gap spreads.** At the week 33 planogram reset, 62 Walmart stores in Dallas–Fort Worth dropped the 250ml. Stores selling fell from 102 to 40.
3. **Meanwhile at HQ.** Seven data sources, seven formats, and a week of spreadsheets. The gap is still there.
4. **Core.** Every source is harmonised into one version of the truth, coded once.
5. **Intelligence.** "Why is Kestrel Energy 250ml down in Walmart Dallas–Fort Worth, and what do I tell the buyer?" Intelligence chooses three analyses. Core computes them. The answer: sales are down 44% because of distribution, not demand. Rate of sale is stable where the can is still on shelf.
6. **The buyer meeting.** Reinstate the 62 stores, worth about $4.9k a week.
7. **Three weeks later.** The shelf is full again.

*Example: Harbour Drinks, a fictional brand owner.*

## One platform, three layers

| | What it does | Available |
|---|---|---|
| **Core** · See | Harmonises EPOS, panel, loyalty and price-and-promo data into one view. Category, revenue growth and field sales analytics come ready-made. | Now |
| **Intelligence** · Ask | Context and Chat on top of Core. Ask in plain English and get verified answers, with every number computed by the Advise Engine. | Now |
| **Autonomous** · Hand off | AI agents that investigate overnight, prepare the work, and stop at your decision. | Early 2027 · early access open |

[See the platform](/platform)

## AI you can put your budget behind

Intelligence and Autonomous are the AI in Advise. The AI never runs a query and never invents a number. It chooses the right analyses from a governed Function Registry, and Core computes every figure on your data. The model runs on Microsoft Azure within your data region and never learns from your data.

[How our AI works](/ai)

## Built for every commercial role

Insights · Category · Revenue growth · Sales and key accounts · Marketing · Leadership. Each role gets the answers and the finished work it needs, without queueing behind the data team.

[Find your role](/solutions)

## Your data, your setup, all automated

**Your data sources:** retailer EPOS, panel, loyalty, price and promotion, orders and field data, connected and coded for you.
**Your configuration:** your categories, retailers, hierarchies and metrics, set up the way your business measures itself, with your product attribution managed in one place and your users and access managed by your own admins.
**All automated:** every data drop flows straight through to refreshed analytics, with no manual pulls.
**Less than you might expect:** even with the AI features switched on. It runs in a dedicated environment in your chosen region, or in your own tenancy on request.

[See pricing](/pricing)

## We help you get the value

Every Intelligence and Autonomous deployment starts with our 6-week adoption programme, one day a week, so your team changes how it works as well as what it uses.

[See Services](/services)

## Trusted by the world's biggest brands

Coca-Cola HBC · Kinisla · Tirlán · Dr. Oetker · Birds Eye · Pilgrim's · Kopparberg · Bazooka Candy Brands · Tayto Snacks · O'Brien Fine Foods · Green Isle Foods · Richmond Marketing

<div class="tqs one"><figure class="tq"><img class="tq-logo" src="/img/cchbc.png" alt="Coca-Cola HBC" loading="lazy"><blockquote><p>By democratizing data access and creating a single source of truth, Advise has helped improve alignment across functions, reduce manual reporting requirements and increase confidence in the insights used to drive business decisions.</p></blockquote><figcaption><img class="tq-photo" src="/img/people/richard-harten.jpg" alt="Richard Harten" width="64" height="64" loading="lazy"><span><b>Richard Harten</b>Market Insights Manager, Coca-Cola HBC</span></figcaption></figure></div>

**+88** Net Promoter Score
**26×** client ROI in mid-tier deployments
**Since 2020** automating CPG analytics in production

## Make better decisions, faster.

See Advise in its full glory in a 30-minute demo, or explore the sandbox first.

[Book a demo](/demo) · [Try the Playground](/try)

*Advise Retail: the same engine for retailers' own analytics and data provision. [See Advise Retail](/retail)*