# Advise

> Advise is the decision intelligence platform for CPG (consumer packaged goods / FMCG) and Retail, made by Recommender X DAC, Dublin, Ireland (founded 2016; Advise launched in Q1 2020). It harmonises retail data (EPOS/POS, household panel, loyalty, price and promotion) into one view, automates the analytics, and runs governed, automated AI workflows that answer questions and prepare commercial work for every commercial team, on one unified platform.

Key facts:

- Products for brand owners: **Core** (automated analytics, available), **Intelligence** (AI layer: Context, Chat and Research, available), **Autonomous** (autonomous team of AI agents that prepares work and stops at a person's decision; early 2027, early access open).
- **Advise Retail** is a separate offer for retailers: the same engine for internal analytics and for data and analytics provision to suppliers. It does not include the AI layers.
- Everything runs on **the Advise Engine**, which codes every feed onto one product master and computes every number deterministically.
- Two ways to run it: **Advise Cloud** (SaaS on Microsoft Azure, a dedicated environment per client, in the client's chosen region) or **Advise Private** (installed in the client's own cloud tenancy and owned by the client).
- Security: dedicated, isolated environment per client; AES-256 at rest, TLS 1.2+ in transit; SSO and 2FA; client data never copied to development or test; GDPR processor with a DPA; Microsoft Azure is the only subprocessor for client data.
- AI: Microsoft Azure OpenAI, served within the client's data region. It never trains on client data. The AI chooses analyses from a governed Function Registry and Core computes every figure; the AI never runs a query and never invents a number.
- Pricing: typically $75,000–$125,000 a year for a mid-sized brand owner, about the cost of one analyst. Quoted per client.
- Services: a 6-week adoption programme (1 day a week) and AI and data literacy training.
- Customers include Birds Eye, Coca-Cola HBC, Tirlán, Pilgrim's, Dr. Oetker, O'Brien Fine Foods and Tayto Snacks.
- Demo stories on this site use a fictional brand owner, Harbour Drinks. Its figures are illustrative, not client results.

Every page below has a Markdown twin at the same path with `.md` appended.

## Products

- [Platform overview](https://advisecpg.com/platform.md): Core, Intelligence and Autonomous, and how they fit together
- [Core](https://advisecpg.com/core.md): harmonised data and ready-made category, revenue growth and field sales analytics
- [Intelligence](https://advisecpg.com/intelligence.md): Context, Chat and Research; verified answers and written briefs
- [Autonomous](https://advisecpg.com/autonomous.md): the autonomous commercial team, the Grid, the agents and the decision model
- [The Advise Engine](https://advisecpg.com/engine.md): the harmonisation and computation layer under every product
- [Advise Retail](https://advisecpg.com/retail.md): analytics and supplier data provision for retailers

## AI, trust and buying

- [AI at Advise](https://advisecpg.com/ai.md): how the AI is governed, and the case for AI budget
- [Trust Centre](https://advisecpg.com/trust.md): hosting, access, AI governance, privacy, security pack and DPA
- [Pricing](https://advisecpg.com/pricing.md): typical range and what's included
- [Services](https://advisecpg.com/services.md): 6-week adoption programme and AI and data literacy

## Customers and news

- [Customers](https://advisecpg.com/customers.md): customer list, quotes and case studies
- [Tirlán case study](https://advisecpg.com/customers/tirlan.md): planning the Cream category for 2026 (pricing, promotions, switching)
- [Britvic Ireland case study](https://advisecpg.com/customers/britvic.md): range, promotions and field execution
- [News and insights](https://advisecpg.com/news.md): company news, events and points of view
- [Resources](https://advisecpg.com/resources.md): videos, customer stories, news and free tools
- [Videos](https://advisecpg.com/videos.md): short product films and webinars, each with a summary
- [Category Loop Health Check](https://advisecpg.com/health-check.md): a free 18-question tool that scores a team's category loop across six stages

## Company

- [Fact sheet](https://advisecpg.com/facts.md): canonical company, product, hosting and AI facts
- [Solutions by role](https://advisecpg.com/solutions.md): what Advise does for insights, category, RGM, sales, marketing and leadership
- [About](https://advisecpg.com/about.md): mission, beliefs, history and leadership

## Optional

- [Book a demo](https://advisecpg.com/demo.md)
- [Try Advise](https://advisecpg.com/try.md): the Playground (Core and Intelligence on sample data) and Advise Freemium
- [Careers](https://advisecpg.com/careers.md)
- [Privacy policy](https://advisecpg.com/privacy.md)
- [Subprocessors](https://advisecpg.com/trust/subprocessors.md)
- [Autonomous early access](https://advisecpg.com/autonomous/early-access.md)
- [Contact](https://advisecpg.com/contact.md)