---
title: One platform. Every commercial role.
seo_title: Advise for every CPG commercial role | Insights, category, RGM, sales, marketing
description: "See one week with Advise across a CPG commercial team: insights, category, revenue growth, key accounts, marketing, leadership, and the overnight shift."
slug: /solutions
template: experience
experience: week
hero_animation: solutions
story_section: story
cta_primary: { label: Book a demo, href: "/demo" }
cta_secondary: { label: See our AI in action, href: "/intelligence#video" }
schema: WebPage + ItemList
---

# One platform. Every commercial role.

Every role on a commercial team asks different questions of the same data. Advise brings those teams onto one unified platform, with automated AI workflows answering each of them from one governed version of the truth, so nobody waits in the data-team queue.

## One week at Harbour Drinks {#story}

| When | Role | They ask | What they get |
|---|---|---|---|
| Mon 09:10 | **Insights** | "Summarise what changed in energy drinks this period, and why." | Energy category value is up, driven by price rather than volume. Sugar-free is the only segment adding units. |
| Tue 14:00 | **Category** | "Build my range review for Walmart. Where are we under-distributed?" | 62 stores delisted in week 33, so stores selling fell from 102 to 40. A Research brief, exported to PowerPoint in your template. |
| Wed 11:30 | **Revenue growth** | "Which promo mechanics drove incremental volume, not just subsidised base?" | One third off drove more incremental volume per dollar than BOGOF. Most BOGOF volume was base you'd have sold anyway. |
| Thu 08:40 | **Sales and key accounts** | "Prep me for Thursday's Walmart meeting. Top three asks, with evidence." | On the phone, on the way there: reinstate 62 stores, move Q4 promo timing, trial the 500ml. |
| Fri 10:15 | **Marketing** | "Did the launch hit its distribution targets in the first eight weeks?" | Rate of sale is above target and distribution is below it. The gap is listings, not the product. |
| Fri 16:00 | **Leadership** | "Where are we winning and losing share this quarter, by retailer?" | One governed number that Finance and Sales both sign off, with share change by retailer. |
| 22:00–07:00 | **Overnight** - Autonomous, early 2027 | Nobody asks. | By 07:00 the anomaly is found, traced to 62 delisted stores, and the brief and deck are in your inbox. |

*Example: Harbour Drinks, a fictional brand owner.*

Each answer is computed by Core. Intelligence chooses the analysis from a governed Function Registry, so the AI never runs a query and never invents a number.

## By role

### Insights and category management
Stop building the same report every week. Core refreshes the category view on every data drop, and Intelligence writes the context, so your team spends its time on the questions that change decisions. **Answer the business in minutes.**

### Revenue growth management
Price, promotion and mix in one place. Split every promotion into base and incremental volume, compare mechanics on return per dollar, and see price gaps against competitors as they move. **Know which promotions paid back.**

### Sales and key accounts
Walk into every buyer meeting with the ask, the evidence and the deck. Research briefs export to PowerPoint in your own template, and work on a phone. **Prep the account meeting on the way there.**

### Marketing and brand
Track launches against distribution and rate-of-sale targets from week one, and see whether a problem is the product or the listings. **See whether the launch landed.**

### Leadership and finance
One number that Sales and Finance both sign off, and a clear view of where you're winning and losing by retailer, brand and category. The usage report shows adoption across the team. **One version of the truth.**

## In their words

<div class="tqs one"><figure class="tq"><img class="tq-logo" src="/img/birdseye.png" alt="Birds Eye" loading="lazy"><blockquote><p>The Advise platform is incredibly user-friendly, with clear, digestible insights for everyone. It's been a real game changer.</p></blockquote><figcaption><img class="tq-photo" src="/img/people/kathy-odonnell.jpg" alt="Kathy O’Donnell" width="64" height="64" loading="lazy"><span><b>Kathy O’Donnell</b>Senior Category Manager, Birds Eye</span></figcaption></figure></div>

[More from our customers](/customers)

## Make better decisions, faster.

[Book a demo](/demo) · [See the platform](/platform)