---
title: "Webinar: tools, technology and AI in category management"
seo_title: "Webinar: tools, technology and AI in category management | Video | Advise"
description: "Kevin McCarthy at the ECR Community webinar series: combining market, internal and customer data into insight category managers can act on."
slug: /videos/ecr-webinar-ai-in-category-management
template: video
date: 2024-03-05  # sort order only; videos show their duration, not a date
category: Webinar
card_title: "Webinar: AI in category management"
duration: "10 min"
vimeo: "915180369/54c73e07a0"  # move to Bunny Stream
tags: [intelligence, category]
next_heading: "See where the AI has got to since"
next_text: "Intelligence is live today. See it in a 30-minute demo."
next_ctas:
  - { label: "See Intelligence", href: "/intelligence" }
  - { label: "Book a demo", href: "/demo" }
schema: VideoObject
---

# Webinar: tools, technology and AI in category management

Recorded for the ECR Community webinar series in March 2024: how technology combines market, internal and customer data into insight, and the journey from data through knowledge and insight to action. [Read the write-up](/news/ecr-webinar-ai-in-category-management)