Advise is a finalist for Best Application of AI in an SME at the AI Awards 2026. The winners will be announced on Tuesday 17 November 2026 at the Radisson Blu Royal Hotel, Dublin.
Advise is one of four finalists in the category, alongside Adherent, Dimply and Herdwatch. The awards describe Advise as providing "AI-powered commercial intelligence for consumer-goods businesses, bringing retail information, verified analytics and natural-language querying together."
Why it matters to us
The AI in Advise was built for a job where a wrong number costs credibility in front of a buyer. So it works differently from a chatbot on your data. The AI chooses analyses from a governed Function Registry. The Advise Engine computes every figure on your harmonised data. The model runs on Microsoft Azure in your data region and never learns from your data.
That's what lets a category manager ask "why is this SKU down in this retailer?" and take the answer into the meeting.