News
News and insights
Customer stories, company news, events, and what we're seeing across CPG commercial teams.
Latest
Advise is a finalist at the AI Awards 2026
Advise is one of four finalists for Best Application of AI in an SME at the AI Awards 2026. Winners are announced in Dublin on 17 November.
Read moreHow AI is shaping global brands: Matt Peat at OLIVER and ECR Ireland
Advise's Matt Peat spoke at OLIVER and ECR Ireland's How AI is shaping global brands, on adopting new technology and new ways of working.
Read moreOwn label now sells more than half of UK grocery. What branded teams do next.
Own label now accounts for 52% of units sold in UK grocery, according to Circana. Five things branded category and RGM teams can do about it.
Read moreMatt Peat joins Advise as Chief Category and Growth Officer
Matt Peat, formerly of LEGO, Nielsen and Richmond Marketing, joins Advise to lead category and growth strategy for our customers.
Read moreA window into our lives: what 20 years of the Checkout Top 100 tell us
Matt Peat on how two decades of Ireland's top grocery brands track changing family structures, working lives, eating occasions and attitudes to health.
Read moreSame data, different decisions: Advise in Checkout's Top 100 Brands 2026
Kevin McCarthy in Checkout's Top 100 Brands 2026 on what separates the brands that climb the list from those that slip. Almost one in three run on Advise.
Read moreAdvise named a finalist for Vertical Market Specialist of the Year
Advise was a finalist for Vertical Market Specialist of the Year at TechCentral's Tech Excellence Awards 2026, for its work in consumer goods analytics.
Read moreJoined-up thinking: John Phelan on the cover of Better Business
Advise Co-Founder John Phelan is the cover story of the Small Firms Association's Better Business magazine, on his move from animation to data analytics.
Read moreHow Britvic Ireland turned strategy into measurable results
Britvic Ireland used Advise to sharpen commercial priorities, improve in-store execution and make trade spend more efficient across sales and category teams.
Read the case studyAdvise at the Category Management Association conference, Las Vegas
Advise sponsored the Category Management Association conference in Las Vegas in February 2026, showing what is now the Intelligence layer at booth 215.
Read moreFinance doesn't need more spreadsheets. It needs one version of the truth.
CPG finance teams track margin, trade spend and promo ROI across retailers on fragmented data. How one view aligns finance with category, RGM and sales.
Read morePlan next year on one view, not in Excel
Most category and RGM plans are built on siloed data and manual simulations. How to build next year's plan on one view of your market instead.
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How Tirlán planned the Cream category for 2026
Tirlán used Advise to understand competitor growth in Cream, set RSP strategy around a price increase, and build a 2026 promo plan that avoids cannibalisation.
Read the case studyTrade shifts are squeezing margins. Here's how to stay a step ahead.
Trade and tariff shifts are squeezing CPG margins. How category, RGM and finance teams spot the risk early and protect promotion ROI.
Read moreOat milk is up 7.2%. Would you have seen it in time?
Oat milk now makes up nearly 40% of UK plant-based drinks. How category and RGM teams spot shifts in demand early enough to act on them.
Read moreWelcome to Advise, Kopparberg
Kopparberg, the UK's best-selling fruit cider brand, now runs its retail analytics on Advise.
Read moreFrom data overload to decisive action: Kevin McCarthy at the Analytics & AI Summit 2025
Advise CEO Kevin McCarthy spoke at the Analytics & AI Summit 2025 on how automated analytics is transforming the consumer goods industry.
Read moreAdvise invests €8m in AI for consumer goods brands
Irish Independent, ThinkBusiness, TechCentral and TechBuzz covered Advise's €8m investment in its AI platform and the launch of its GenAI agent for brands.
Read moreECR webinar: Tools, technology and AI in category management
Kevin McCarthy spoke at the ECR Community webinar series on combining market, internal and customer data into actionable insight for category managers.
Read moreOur guiding principles for developing enterprise software
The four cornerstones behind how RecommenderX builds Advise. Best-in-class data science, automation, democratised access and an intuitive interface.
Read moreAdvise Freemium launches
Advise Freemium gives you the latest price and promotion data for your chosen categories in the Irish market, free.
Read moreWhere we started, where we are, and where we're headed
From the launch of Advise in February 2020 to automated analytics across EPOS, market and ERP data, and the move into AI.
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