See · Available now
CoreCore
Automated analytics for CPG. One version of the truth, already built.
Core takes every data source your commercial team works from, harmonises it into one view, and gives you the analytics a category team would otherwise spend months building. There's no BI project and no spreadsheet blending. Your teams and your retailers work from the same numbers.
What changes
| Before | With Core |
|---|---|
| Days each month pulling, cleaning and reconciling files | Data arrives coded, matched and current |
| Different numbers in sales, finance and category | One version of the truth everyone works from |
| Reports rebuilt for every retailer ask | Retailer-ready views in a few clicks |
| Finding out about a problem at month end | Spotting it the week it happens |
Category Intelligence
Total visibility from category to product to store.
- Category and brand trends, market segmentation and drivers
- Brand and SKU trackers, product performance trending
- Price vs volume, promotion impact
- Store performance and product portfolio management
- New product launch evaluation
- Range reviews built on data the buyer trusts
Revenue Growth Management
Price and promotion decisions with the cause and effect shown.
- Pricing overview: every price increase, decrease and delist across the market
- Promotion ROI: base vs incremental for every promo cycle, calculated automatically
- Price architecture and banding: your pricing curve against competitors
- Market volatility: how often competitors move price
- Promotion calendar: heatmaps of promotional intensity
- Before and after analysis: isolate the effect of a price change
Competitor prices and promotions are captured daily from retailer websites and matched to your sales.
Intelligent Field Sales
Close the loop between head office strategy and store execution.
- Sales Assist app (iOS and Android): store goals, audits, photos and orders
- Availability map: stock issues by region at a glance
- Route compliance: visits against the journey plan
- Store rankings: where to place a new listing
- Store overview: sales history, gaps and visit notes for every store
You are in control
The data is yours, and so is the way it's organised and who gets to see it. Admins run both from inside Advise, with no ticket to us.
Your products. Your attribution.
Manage your global product attribution in one place: your category and brand hierarchies, and as many attributes as your business needs. Change a hierarchy and it flows through every dashboard overnight. The rules-based auto coder codes new and unmatched SKUs against your rules, so your coding coverage keeps rising as new lines arrive.
Category
DivisionSuper CategoryCategorySub Category
Brand
OwnerSuper BrandBrandSub Brand
Product
ProductSKUEAN
Attributes No limit on attribute levels
SupplierQuality TierOccasionPack FormatPack SizePack TypeFlavourCalorie CountPromo PackProduct Image+ Your own
Auto coder
New and unmatched SKUs are coded against your rules on every data drop. You review the exceptions, and coverage keeps climbing.
Your people. Your rules.
Admins decide who gets in, which markets and data sets each person opens, and what each role allows, down to retailer, category and measure. The built-in usage report shows how the platform is being used: requests, exports and shares by module, so you can see adoption and act on it.
Who
Manage Users
Invite users and set their role and department.
What
Markets and data sets
Choose what each person opens.
Usage
Usage Report
Requests, exports and shares by module.
Roles
What each role allows
| Insight | Sales | Finance | |
|---|---|---|---|
| Retailers | Full | Scoped | Full |
| Categories | Scoped | Full | Full |
| Measures | Full | Scoped | Full |
| Trade terms | None | None | Full |
SecuritySSO (SAML 2.0)Two-factor sign-inAccess loggingAI inside your access
Example roles. You define your own. How access is secured
What it runs on
Core is the analytics layer of the Advise Engine. Add Intelligence to ask questions of it in plain English.
Proof
By significantly reducing the manual effort previously required to consolidate data and manage reporting through spreadsheets, the platform has saved considerable time across the business. More importantly, it has allowed our teams to spend less time gathering data and more time generating actionable insights and driving strategic execution.
Olga MulveyCategory Controller UK/I, KinislaA data-driven organisation is one where everyone in the business can access and manipulate the data… where everyone is working off one version of the truth.
Stephen O'Neill, Head of Category & Insight, O'Brien Fine Foods
+88 Net Promoter Score
Related
Advise in 90 seconds
One source of truth for your retail data, more than 50 dashboards, and AI that explains them. The quickest way to see what Advise does.
WatchHow Britvic Ireland turned strategy into measurable results
Britvic Ireland used Advise to sharpen commercial priorities, improve in-store execution and make trade spend more efficient across sales and category teams.
Read the case studyFinance doesn't need more spreadsheets. It needs one version of the truth.
CPG finance teams track margin, trade spend and promo ROI across retailers on fragmented data. How one view aligns finance with category, RGM and sales.
Read more
1:33Make better decisions, faster.
See Advise in its full glory in a 30-minute demo, or explore the sandbox first.