Written in January 2024. For where Advise is today, see the platform.
We've spent the last four years building, deploying and supporting Advise, our analytics platform for consumer goods companies across Ireland and the UK. Looking back on the journey, and forward to what's next, this is our story.
Where we started
Advise launched in February 2020. A few weeks later the pandemic brought lockdowns and supply chain disruption. The team stayed focused on building the next generation of automated data analytics, and as the world adapted after COVID, so did Advise, with new customers and significant advances in the platform.
Where we are now
We've built data adaptors that automatically ingest data from EPOS, market and ERP sources, whatever the format or level. Our data model harmonises every source, for fast querying and deep insight. The platform has modules for Category Intelligence, Pricing and Promotion, Field Sales Intelligence, Sustainability and Finance, backed by a large library of ready-made visual analyses. Reporting and dashboards are fully automated. Our connected mobile app, Sales Assist, streamlines data collection from store visits for field reps.
Where we're headed
Advise has become a mature enterprise platform that handles data ingestion, harmonisation and automated analytics. Turning data into knowledge is solved. The next frontier is surfacing actionable insight and turning it into action. Building on our data engineering and data science expertise, we're getting ready to put AI to work on the next wave of CPG analytics.
This year we're working on a module for product pricing optimisation and strategic promotion planning, and on using generative AI and large language models to give Advise a personal, natural-language interface.
That interface became Intelligence, which launched in 2026.