How Britvic Ireland turned strategy into measurable results

A soft drinks portfolio lives or dies on availability and velocity in every store. Britvic Ireland's teams needed to know which SKUs to prioritise, which prices and promotions were working, and whether the plan was actually being executed on the shelf. That meant the category team, the sales team and the field team all working from the same picture.

• SKU optimisation: range decisions grounded in rate of sale and distribution by retailer and store
• Pricing and promotions: which prices and mechanics drove incremental volume, and where trade spend was being wasted
• Field execution: store-level priorities for the field team through the Sales Assist app, with real-time reporting back to head office on availability and compliance

• Sharper commercial priorities, agreed across sales and category teams
• Better in-store execution, with the field team focused on availability and velocity
• More efficient trade spend, with clearer ROI on promotions
• Faster decisions, because everyone worked from one version of the truth

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